Last updated: 26 October 2026
MeetAlice helps busy families stay organised by reading the emails and messages you forward to us and turning them into a calm, shared plan. To do that, you trust us with some of the most personal information there is — about you, your children and your family life. This policy explains what we collect, why, who we share it with, and the control you have. We’ve tried to write it in plain English.
MeetAlice (“MeetAlice”, “we”, “us”, “our”) is a service operated by QuidVista Ltd. For the information described in this policy, QuidVista Ltd is the “data controller” under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
You can reach us at privacy@meetalice.io. Our registered contact details are set out at the end of this policy. For common questions, see our FAQ.
This policy covers:
It does not cover third-party services you use to reach us — for example, your own email provider or a school’s messaging platform. Those have their own privacy policies.
When you forward — or set up auto-forwarding of — emails and messages to your family address, we receive and store the full content of those messages, including their subject, body, sender and recipient details, timestamps and any attachments (such as letters, permission slips, photos or PDFs). Because these are your everyday family communications, they may contain information about your children, other family members and third parties (for example teachers, clubs or other parents).
To make forwarded content useful, our system extracts and stores structured information from it, such as:
Please read this section carefully.
The messages you forward may contain special category data — for example information about health, medical needs, dietary or religious requirements — and information about other people, including children and third parties.
We do not ask for this information, but we process whatever is contained in what you choose to send us, so that we can provide the service you’ve asked for. Where the content includes special category data, we rely on your explicit consent, given by choosing to forward that content to us, and you can withdraw it at any time by deleting the content or your account (see Your rights).
When you forward information about other people, you confirm that you are entitled to share it with us for this purpose. If you are a parent or guardian, you provide information about your child on their behalf. Please only forward what’s necessary.
We use your information for the purposes and lawful bases below.
| What we do | Why | Lawful basis (UK GDPR) |
|---|---|---|
| Create and secure your account and family | To provide the core service | Performance of a contract |
| Receive, store and organise the content you forward; build your calendar, reminders and family profile | This is the service itself | Performance of a contract; explicit consent for any special category data |
| Send you reminders, nudges and notifications | So nothing slips through | Performance of a contract; consent for push notifications |
| Send you a welcome and essential service emails | To help you get set up and keep you informed | Performance of a contract; legitimate interests |
| Keep the service safe, reliable and free from abuse; debug problems | Security and reliability | Legitimate interests |
| Comply with our legal obligations and respond to lawful requests | Because we have to | Legal obligation |
Where we rely on legitimate interests, we’ve considered your rights and expectations and only use your data in ways you’d reasonably expect. You can object to this — see Your rights.
To turn messages into events, reminders and summaries, we use automated processing, including a third-party AI provider (see Who we share information with). The content you forward is sent to that provider solely to extract this information and return it to us.
This processing is not used to make decisions that have legal or similarly significant effects on you. Alice is an assistant: she can make mistakes, miss things or misread them, so you should always check anything important yourself. We do not use your family’s content to train third-party AI models for their own purposes.
We do not sell your information, and we do not share it for advertising. We share it only with the service providers (“processors”) who help us run MeetAlice, under contracts that require them to protect it and use it only on our instructions:
| Provider | What they help with |
|---|---|
| Amazon Web Services (AWS) | Cloud hosting, storage, databases, and Cognito authentication for email and password sign-in (hosted in the UK / Europe, eu-west-2) |
| OpenAI | AI processing to extract events, reminders and summaries from your content |
| Twilio SendGrid | Sending transactional emails such as your welcome email |
| Expo | Delivering push notifications to your device |
| Apple | Sign in with Apple authentication (where you choose it) |
| Sign in with Google authentication (where you choose it) |
We may also disclose information if required by law, to protect our rights or the safety of others, or as part of a business sale or reorganisation (in which case this policy continues to apply).
We host your data in the UK / European region. Some of our providers (for example our AI and email providers) may process data outside the UK, including in the United States. Where that happens, we rely on appropriate safeguards — such as the UK International Data Transfer Agreement or Addendum to the EU Standard Contractual Clauses — so your information continues to be protected. You can ask us for more detail.
We keep your information for as long as your account is active and you use the service.
To remove your own account in the app, open Family, tap your profile, then Remove account. To remove another adult, open their profile and tap Remove from Family. You can also use our public delete-account page.
We may keep limited information for longer where we need to for legal, security or accounting reasons (for example a record that an account was deleted).
We take security seriously. Measures include encryption of data in transit and at rest, access controls that limit who can see your data, private networking for our databases, and ongoing monitoring. No system is perfectly secure, but we work to protect your information and to meet our legal obligations if something goes wrong.
Under UK GDPR you have the right to:
To erase your account, use Family → your profile → Remove account in the app, or our delete-account page. For other rights, email privacy@meetalice.io. We’ll respond within the time limits the law requires. Exercising your rights is free, and it won’t affect your ability to use the service (except where the data is essential to provide it).
If you’re unhappy with how we’ve handled your data, you can complain to the UK Information Commissioner’s Office (ICO) at ico.org.uk. We’d appreciate the chance to put things right first.
MeetAlice is a tool for parents and guardians. It is not directed at children, and children do not create accounts or use the app themselves. You must be 18 or over to use MeetAlice.
Because MeetAlice organises family life, the information you forward will often relate to your children. We process that information on your instruction, as their parent or guardian, only to provide the service to you, and we protect it with the same care as any other personal data. You can access, correct or delete it at any time through the app or by contacting us.
This website is intentionally lightweight. We do not use advertising cookies or cross-site tracking. If we introduce analytics to understand how the site is used, we’ll use privacy-respecting measurement and update this policy first. The app stores what’s needed to keep you signed in and to remember your settings on your device.
We may update this policy as the service evolves or the law changes. We’ll revise the “last updated” date above and, for significant changes, let you know in the app or by email. Continuing to use MeetAlice after a change means you accept the updated policy.
For any privacy question or request, contact:
QUIDVISTA LTD (operating MeetAlice)
Mercury Hub, 2 Linden Road, Clevedon, BS21 7SN, United Kingdom
Company registration no. 12974698 · VAT registration no. 399 9371 15
Privacy: privacy@meetalice.io
General enquiries: support@quidvista.com
This policy is provided for transparency and does not form part of a contract. If any part conflicts with a mandatory legal requirement, that requirement prevails.